Minimum Viable Brand. A one-month brand sprint for startups and SMEs in Singapore.
All you need to launch your brand. Minimally.
Minimum Viable Brand is a guided sprint to launch your brand, minimally. We strip the branding process to its essentials: your story, and a visual system built around it. All in one month to launch.
What you need is what you get
Why do I need a Minimum Viable Brand?
Let’s break it down
Story first
Purpose, Differentiation, Mission, Vision. Statements that make up your brand story, crafted before any colour is picked. Every design element reflects the story you tell.
Human designed
AI facilitates the discovery process so all points are considered and no detail is lost. Then, us designers translate your story into an identity that’s truly yours.
Launch ready
You don’t need a 50-page brand guide for now. Instead, you get a brand kit and your first touchpoint, so the brand starts working for you from day one.
The fast track
Brand story discovery
2-hours, AI-assisted, yourself and your founding partners. Draft, expand and finalise the Purpose, Differentiation, Mission and Vision statements that make up your brand story.
Logo design
Based on your brand story, we craft 2 directions, with 1 strongly recommended option. Our advice? Don’t get too attached. Done is better than perfect.
Touchpoint design
Based on your logo and brand kit, we build your touchpoint of choice, the first one that you will need to launch your business and rally your first audiences.
Revisions & delivery
A week for revisions, finalisations, and collation of all deliverables for handover.
$5,500
Est. 1 month lead time
FAQ